NOTHING excites more than a sporting event when the event involves a marketing phenomenon like Tiger Woods. The excitement is so much more gripping.
The Mines Resort & Golf Club in Kuala Lumpur, which has been the venue of the annual CIMB Classic since 2010, is again welcoming Woods, the highest-paid athlete in the world for several years now - according to the Forbes magazine.
Woods will be part of the invita-tional field, competing in the US$6.1 million (RM18.97 million) CIMB Classic 2012 from October 25 to 28.
"Already people as far as South Africa are talking about Tiger Woods coming to Kuala Lumpur to parti-cipate in the CIMB Classic," said The Mines director of Golf and Business Development, Jean Daniels.
"The huge crowd and a big contingent of the world press expect-ed at the event will be challenging to handle but we are lucky that a team from the PGA (United States Professional Golfers' Association) will be present to lend a hand," he said.
"The economic benefits of this event, especially next year, when it will officially be on the PGA tour schedule, is immense.
"At least 100 million households all over the world usually watch a PGA event," he said.
Daniels said it is really a major sporting coup that Malaysia from next year is officially hosting a PGA event, much like bringing the Formula One to the country.
"We have to thank Prime Minister Datuk Seri Najib Razak for being instrumental in convincing PGA to hold this event here," he said.
Although the CIMB Classic has been held here since 2010, the event remains unofficial, meaning they won't count it as PGA Tour victo-ries nor towards the money list, although world ranking points will be offered.
But from next year, both CIMB Classic and the World Golf Championship in China, will become part of the official PGA Tour FedEx Cup schedule.
CIMB Classic next year, in fact, will kick start the PGA Tour 2014.
Woods last played in Malaysia in 1999 when he won the World Cup individual title that year and also the team title for the US, along with Mark O'Meara, held at The Mines.
But, Daniels said, Woods would find The Mines now a different course with the maturing of trees over the years.
He can also expect highly advanced services and comforts throughout the club, particularly within The Mines clubhouse, where the changing rooms have been vastly upgraded to incorporate state-of-the-art fittings and finishes.
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